It All Begins With Football | Via Meadia: "Alumni watching their schools’ games on TV, or celebrating or mourning their schools’ results each week with friends, family and colleagues are renewing their ties with their alma maters affirming that being an “Aggie” or a “Tar Heel” is an identity, not a line on the resume.
This is why most of them give. It is irrational and tribal love. It is intense emotion, not a vague sense of obligation or philanthropy. They want to beat State.
If you want your students to become loyal, giving alumni, you must turn them into members of a tribe. You must make them fall in love with their school, and believe that they and all the other alums are united in a family. Your temple of reason cannot rise to the heavens unless it is grounded in irrational love."
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