bingO (Part 7,830,493)

Ace of Spades HQ: "The article doesn't say this, but reading between the lines, the Obama campaign assumed that reliable voters would show up, and that high-information voters would make up their minds based on the large amount of non-TV-ad inputs they already had, and instead played largely for those who knew so little their minds could be changed by a few TV ads."

That and playing the emotions of middle aged women. Because, you know, they're not sexist or anything...